![]() That means Yelp hides or removes almost a third of all reviews. In fact, about 22% of all Yelp reviews are “not recommended” and another 7% of reviews are removed outright (see our Yelp fact sheet). And when genuine 5-star reviews are filtered as Yelp reviews “not recommended,” it doesn’t count toward your business’ Yelp rating (boo!). ![]() But it also sometimes filters out genuine reviews. Unfortunately, Yelp’s filter isn’t perfect. So Yelp made an algorithm to filter out spam reviews. Obviously, bot accounts and fake reviews (lies, by any other name) are a blight on any review platform. Even worse, sometimes those people pay bots to post negative reviews of competing businesses. Unscrupulous people pay for bot accounts to post positive reviews for their businesses. The review came as part of a big burst of reviews.Yelp doesn’t trust the IP address the review came from.The review violates Yelp’s Content Guidelines.The review isn’t considered useful, funny, or cool.The review is too positive or negative.The user only posts positive or negative reviews.The user has been inactive long enough to be considered a dead account.The user hasn’t filled out enough of their profile information.The user doesn’t have enough Yelp friends.Here’s why real reviews might get filtered out: But sometimes it filters out genuine reviews. Yelp uses an algorithm to filter out fake reviews.
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